Trust is established through natural connections and relationships that develop in online communities. Your main website will gain traffic from niche conversations through social networking websites, discussions, groups, and blog comments. When you are actively involved in social media, you have the opportunity to manage your reputation. You can respond to complaints in a timely manner, encourage people to talk about their good experiences with your company, and keep an eye on what is being said about you in general by your client base. You can discover more about the needs, desires and trends that encourage your market niche to spend money, and use that information to fuel your marketing efforts.